What is your wow word? Business Lessons through Children’s Books
By Gwendolyn Gardner
So what's your "Fancy Nancy" word? The one wow word you use to describe your business? Do you fumble with your pitch? I'm well a ________. I create_________. What I really do is_____________.
Who are you really?
What word comes to mind when others think of you? It should be a magic word! It should be one word.
Become the word you want to present to the world---wear it! Or, dance it like Nel Shelby! www.nelshelby.com
While reading the children's book, Fancy Nancy's Favorite Fancy Words by Jane O'Connor and Robin Preiss Glasser, I realized the importance of a "go to" word.
What word describes your business?
You are in the elevator in Trump Tower, and the cute French guy next to you says, "What do you do?"
Little Nancy says, "I think fancy words are almost like magic. You can take a plain word like feather and----presto change---o!---turn it into something special...a plume! Fancy words also sound beautiful and are fun to say, especially ones in French!....When you use one in a sentence, it's like adding sprinkles to vanilla ice cream!"
Well, my answer to the French guy is...."I own an irreverent organic children's clothes line—www.simplychickieclothing.com!"
"Ooh la la he says---irreverent, oui!"
Yes, I figured out the one word that really describes my business. I'm more than funny, more than organic, more than cute-I'm irreverent. I think about that word every day, and what it means.
You have to know who you really are ----not who you want to be.
If you want to be something/someone else-then become that-because you are only faking your existence-your business---until you embrace the real you-the real word-the language that represents your business-you.
We become the language that we speak and write. That word-that language---walks into the room first.
Fancy Nancy loves words, and she uses big glamorous ones. She says, "Gorgeous-even more beautiful than beautiful." Does that word describe your business? Check out www.lorridynerdesign.com if you want to see what that word means for your home!
Are you as Fancy Nancy says, "Ooh la la! French for Look! How wonderful!"
Are you as Fancy Nancy says, "Zany---very silly."
I struggled with this idea for a while-was I green? Was I organic? Was I funny? I am more than that.
A friend said in casual conversation---you know, Gwen, what I love about you and your line is that it's irreverent-because you are irreverent. A light switched on in my head. Yes, I am. I wrap myself in my irreverent nature every day, and I love to!
Think about who you are-what your business tells the world. Simplify your message into a Fancy Nancy word. And, if you need help, check out http://www.ghosttweeting.com This company will help you with your message to the world!
Fun is defined as something that provides mirth or amusement. Ubiquitous idioms include the word fun. We had a barrel of fun at the party. He is more fun than a barrel of monkeys. It was fun while it lasted. AWHFY?!
We may think of fun as trivial; something to do after we work. However, it’s important for our survival; when we are having fun, we are happy.
Dads are an integral part of a child’s life.
Research shows that confident dads who embrace parenting have children who show fewer behavioral problems prior to the teen years.
An article in The Guardian, highlights a study that came out in 2016. “A man’s attitudes towards fatherhood soon after his child’s birth, as well as his feelings of security as a father and partner, are more important than his involvement in childcare and household chores when it came to influencing a child’s later behavior.”
I launched Simply Chickie baby and toddler clothing to make people laugh, spread the idea of world peace, and make people aware of what they put on their body.
If you can make someone laugh, that person will pay attention to you.
My most popular romper and the one that truly launched the company, Inside me I’ve got, had a sweet beginning.